Course Spotlight: Social Media for Doctors Thursday, 24 April 2025
Date: 24 April 2025
Duration: 3 hours
CPD Credits: 3
Location: Online
This course for anyone who would like to explore the opportunities and challenges of using social media in healthcare, including as a mass communication tool during infectious disease epidemics.
Learning Outcomes:
Understanding of the current social media landscape and its application to healthcare.
Awareness of how to use social media for professional networking and to build personal or business reputation.
Comprehension of e-professionalism, including the changing parameters of professional conduct in digital environments, maintaining privacy and protecting patient confidentiality.
Knowledge of which social media channels are best for communication and how to create and share engaging educational content on those channels.
Insight into how to use social media for health behaviour change, including developing social media campaigns for public education.
Appreciation of the role of social media in health crisis communications during epidemics, such as the COVID-19 pandemic