Confirm your place today – Marketing4Doctors: How to Market your Medical Event Masterclass (limited places available)

Date: Tuesday, 25 February 2025 from 9:30am to 12:30pm

Delivery: Online via Zoom

 

Are you an NCHD involved in the set up of medical or surgical events?

This online course will focus on providing doctors a well-rounded guide in the marketing and communication of a medical event, conference or experience. With a combination of theory and interactive team-based exercises, this online event is suited towards doctors looking to build their awareness of how to market an event, drive registrations, and also learn about the considerations to take at each stage of the event marketing cycle.

Course Timetable:

• 9:30am – 10:30 am – Pre-Event Marketing Masterclass with live group activity
• 10:30 am – 10:45am - Break
• 10:45am – 11:45am – Content planning and execution: Marketing your event in motion with live group activity
• 11:45am - 12:00pm Break
• 12:00pm – 12:30pm During and Post Event Marketing

 

Key Topics

• The pre, during and post-game plan
• The Art of Marketing an event – Key Items to consider
• Your event against the wider context
• Target audience 101 - Who they are (including influencers), What they care about / what’s in it for them and How to reach them

• Content Planning and execution – marketing your event in motion (interactive)
• Developing content – the event marketing content cheat sheet
• Helpful tools for content creation – Essential guide for NCHDs on easy tools to spearhead content creation
• Developing content with the target audience in mind – positioning your conference through your content and stakeholders
• Key items to consider – timeframe, marketing expertise, topic expertise, stakeholders, budget, engagement
• Content Planning Masterclass – interactive small group sessions 

 

For more information, please visit: https://bit.ly/Marketing4Doctors

To register, please click here.

 

Kind regards

RCSI CPD Team